Sony WH-1000MX3 Poster
2021
Overview
This project was an assignment from Washington State University’s Creative Media Strategies and Techniques class. The project required us to create a poster for a product of our choice. We were required to create all material ourselves including the product photography. My design advertises Sony’s noise cancelling headphones to my target market, young professionals. The designs focus on the visual impact to fit best with that markets media consumption habits.
What I Learnt
This assignment help me to improve my copy writing skills, I was able to practice short and persuasive body copy. I was also able to practice and explore product photography. I learnt how to use props to lay out an effective scene, with the product as the focus. I also learnt how to use photoshoot tools such as lightboxes, lights, reflective screens, and more.
Programs Used
To create this design I used both InDesign, Photoshop, and Lightroom. InDesign was used to create the final design seen above, perfecting the layout and adding the text elements. I used Photoshop to edit certain parts of the product photgraphy such as removing the cord that held up the product during the photoshoot. Lightroom was used to alter the lighting and colours of the images.
